Skip to main contentCooldown Periods
Think of cooldown like a “waiting period” before your automation can run again for the same customer.
Why You Need Cooldown
Without cooldown, if someone enters your segment multiple times, they’d get the same email over and over. That’s spam, and customers hate spam.
Your Cooldown Options
You can configure your automation to:
1. Never Run Twice
Run only once per customer, ever.
Example: “Welcome New Customer” email
- Customer enters segment → Gets welcome email ✅
- Customer enters segment again later → No email (already got it) ❌
2. Run Always
Run every time someone enters the segment.
Example: “Weekly Newsletter” automation
- Customer enters segment → Gets newsletter ✅
- Customer enters segment again next week → Gets newsletter again ✅
- Customer enters segment again → Gets newsletter again ✅
3. Run After Waiting Period
Wait a specific amount of time before running again.
Example: “Follow-up Sequence” with 7-day cooldown
- Day 1: Customer enters segment → Gets follow-up email ✅
- Day 3: Customer enters segment again → No email (still waiting) ❌
- Day 8: Customer enters segment again → Gets follow-up email ✅
Need Help?
If you want to change your cooldown settings or need help configuring your automations, please reach out to the Reach team at support@embedreach.com. 