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User Experience for Measure

When your users navigate to the embedded Reach UI, they will be prompted to enable marketing analytics if they are already running ads. Once they opt-in, they will go through the following steps:
1

Connecting Ad Platform Accounts

Your tenants will be prompted to connect their advertising accounts. This provides insight into ad spend and helps us connect metrics down to the campaigns that are running.
2

Embedding the Attribution Snippet

If your tenants have their own landing pages or contact forms not owned by your platform, they’ll be prompted to add our code snippet to those systems. This helps use as much first-party data as possible to minimize gaps in attribution.
3

Viewing the Dashboard

Reach combines the attribution data and ad platform data with the transaction data that you share with us to show a rich picture.
4

Ad Spend Optimization (Optional)

Reach can optionally send users’ transaction data back to the Ad Platforms to help optimize targeting and bidding.

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Integrating Measure into your Platform

Implementing Measure for your tenants requires three main technical steps:
1

Embed the Reach UI into your Application

Decide how you want to expose Reach to your users. We support both IFrame and React Component options that give you control to match the look-and-feel of your platform. With the help of a shared secret, we allow you to automatically authenticate your users so they do not need to separately log into Reach. See the Embeddable UI section for more details.
2

Integrate the Attribution Snippet

Only relevant if you own and host any contact forms, scheduling widgets, or booking pages. You will need to load the Reach attribution snippet and use the createIdentification API to tell Reach when a visitor has identified themselves. See the Attribution & Tracking section for more details.
3

Sync Transaction Data

Share the customer identifiers (phone, email, etc.) and transaction data (orders, bookings, memberships, etc.) so that Reach can make the connection between visitors and revenue. See the Data Sharing section for more details.