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Attribution & Tracking

To give your businesses a more complete picture of their ads’ effectiveness and to better target leads/users, Reach leverages data from your customers’ websites and from your platform.

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How Attribution Works

Attribution works as follows:
  1. A visitor may click on an ad (or a link in a marketing email) and land on a business’s website. When Reach is embedded on the website, it can automatically collect this information.
  2. If that visitor eventually goes on to identify themselves through some action on the landing page (e.g. requests a quote with an email address or joins a loyalty program with a phone number), Reach can also capture this identifying information and tie it to the ad click.
  3. Finally if that visitor eventually transacts with the business (and shares the same email or phone number), Reach can use this transaction data to show a comprehensive view of LTV driven from ads and email engagement.

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Benefits for Targeting

The same transaction and customer information that’s useful for showing return on ad spend is also helpful for targeting. Your customers can:
  • Use near-real time purchase data to define an audience for email/sms campaigns (e.g. all customers who haven’t made a purchase in 60 days)
  • Use purchase events as notification triggers (e.g. ask customer for google review once their receipt is completed)
  • Send data back to ad platforms to optimize campaign targeting based on actual purchasing behavior

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Integration Components

There are two components to the integration for attribution and targeting:
1

Load the Attribution Snippet

Embed a javascript snippet in your clients’ customer-facing websites or customer-facing widgets. If you don’t control the client website, Reach will direct your customers on how to configure this during their onboarding.
2

Authentication Setup

Share customer and transaction data with Reach.