email field on this schema is the contact’s email,” “this schema is a transactions_schema and transactionTotal is the amount,” and so on.
Definition vs. mapping is the distinction partners most often trip on — read this before you map.
- A definition is the shape of your data (your field names, your structure).
- A mapping is how Reach reads that shape as its concepts.
- How Reach models your data — the concepts and the definition-vs-mapping split.
- Custom Schemas → Partner Schema Mappings — the full mapping field reference for contacts, transactions, and locations.