> ## Documentation Index
> Fetch the complete documentation index at: https://docs.embedreach.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Automated Google review collection and optional private feedback capture.

## Overview

The Reputation feature supports two modes (configured at the partner level):

* **With Private Direct Feedback**: Collect private feedback from all customers via email/SMS, then route satisfied customers to leave public Google reviews
* **Without Private Direct Feedback**: Send customers directly to Google Business Profile to leave public reviews

## How It Works

<Tabs>
  <Tab title="With Private Direct Feedback">
    <Steps>
      <Step title="Send Feedback Request">
        Send private feedback request via email/SMS to collect ratings and
        comments.
      </Step>

      <Step title="Follow-up">
        Optionally send reminder if no response received.
      </Step>

      <Step title="Request Public Reviews">
        Request satisfied customers to leave Google reviews with duplicate
        prevention.
      </Step>

      <Step title="Public Review Follow-up Reminder">
        Optionally send reminder for Google review request if no review left after initial request.
      </Step>

      <Step title="Manage Review Responses">
        Generate and send replies to customer reviews.
      </Step>
    </Steps>

    **Key Details:** - Feedback requests sent to all customers, including those
    with existing Google reviews - Manual Google review linking available to
    prevent duplicate Google review requests
  </Tab>

  <Tab title="Without Direct Feedback">
    <Steps>
      <Step title="Request Public Reviews">
        Send Google review requests.
      </Step>

      <Step title="Public Review Follow-up Reminder">Send reminder if no response received.</Step>

      <Step title="Manage Review Responses">
        Generate and send replies to customer reviews.
      </Step>
    </Steps>

    **Key Details:** - Duplicate prevention ensures customers never asked twice

    * Manual Google review linking available to prevent future Google review
      requests
  </Tab>
</Tabs>

## User Onboarding

<Steps>
  <Step title="Connect Google Business Profile">
    Connect Google Business Profile account for review monitoring and direct
    review links.
  </Step>

  <Step title="Map Business Locations">
    Link business locations to Google Business Profile locations.
  </Step>

  <Step title="Configure Channels">
    Set up email/SMS for automated communications.
  </Step>

  <Step title="Customize Branding & Preview (Optional)">
    Add logo, colors, and brand name. Preview all communication requests
    (feedback requests, follow-ups, review requests).
  </Step>

  <Step title="Activate">
    Enable the system to begin sending communications.
  </Step>
</Steps>

## Integration

<Steps>
  <Step title="Embed the Reach UI">
    Use IFrame with `feature: 'reputation'`. See [Embeddable
    UI](/embeddable-ui/integration-overview) and [Initializing the
    SDK](/embeddable-ui/iframe/embedding#initializing-the-sdk).
  </Step>

  <Step title="Sync Location Data">
    Share business location information for Google Business Profile mapping. See
    [Data Sharing](/data-sharing/introduction).
  </Step>

  <Step title="Sync Customer Data">
    Share customer identifiers and transaction data for automated
    communications. See [Data Sharing](/data-sharing/introduction).
  </Step>
</Steps>

<Note>
  Configuration mode (with or without private direct feedback) is set at the partner
  level. Contact the Reach team to configure this.
</Note>