> ## Documentation Index
> Fetch the complete documentation index at: https://docs.embedreach.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reputation Setup

> Phase 7: Configure review requests and feedback

## Overview

**When needed**: If implementing Reputation (reputation management)

Phase 7 sets up review request and feedback collection flows. If you're already setting up Engage, the additional setup for Reputation is minimal.

## What Reputation Does

Automates the process of requesting reviews and collecting feedback from customers after transactions or service completion.

**Features:**

* Private feedback requests (internal only)
* Public review requests (Google Business Profile, etc.)
* Automated sending based on transaction triggers
* Review monitoring and response management

## Your Responsibilities

### 1. Send Location Data to Reach

If your customers have multiple business locations, send location records so they can map to their Google Business Profiles.

### 2. Embed Reputation UI

Include the Reputation iframe in your platform. See more at [Embedding Reach →](/embeddable-ui/iframe/embedding)

### 3. Key Decisions

Work with Reach to decide:

**What to send:**

* Both internal feedback AND public review requests?
* Or just one?

**Which channels:**

* Email, SMS, or both?

**Who receives requests:**

* All customers?
* Only customers with completed transactions?
* Only customers with transactions above certain value?

**When to send:**

* Immediately after transaction?
* X days after transaction completion?
* After specific transaction statuses?

## Reach's Responsibilities

* Configure email and SMS senders (using Phase 5 channel setup)
* Configure templates for review/feedback requests
* Create segments for determining who receives requests and when
* Set up Google Business Profile integration infrastructure

## Customer's Responsibilities

Your customers (tenants) need to:

1. **Connect their Google Business Profile** within the Reach UI
2. **Map locations** (if they have multiple) to their Google Business Profile locations
3. **Customize request templates** (optional - you provide defaults)

<Note>
  These are tenant-side actions performed within the embedded Reach UI. You don't need to build any of this—Reach provides the interface.
</Note>

## Example Use Cases

### Use Case 1: Request Review After Service Completion

**Trigger**: Transaction status changes to "completed"

**Wait**: 2 days

**Send**: Email request for Google review

**Target**: Customers who completed transaction >\$100

### Use Case 2: Internal Feedback First, Then Review

**Step 1**: Send private feedback request via SMS immediately after transaction

**Step 2**: If feedback is positive (4-5 stars), send public review request 1 day later

**Step 3**: If feedback is negative, alert business owner but don't request public review

## Phase 7 Checklist

<Check>Location data schema created (if multi-location)</Check>
<Check>Location data synced to Reach</Check>
<Check>Decision made: Internal feedback, public reviews, or both</Check>
<Check>Decision made: Email, SMS, or both channels</Check>
<Check>Sending logic defined (who receives requests and when)</Check>
<Check>Reach has configured templates and segments</Check>
<Check>Reputation UI embedded in platform</Check>
<Check>Tested with sample tenant connecting Google Business Profile</Check>

## Next Steps

<Card title="Phase 8: Tracking Implementation" icon="code" href="/onboarding/tracking">
  Implement attribution snippet (if using Measure/Acquire)
</Card>