> ## Documentation Index
> Fetch the complete documentation index at: https://docs.embedreach.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> Reach's Acquire platform helps businesses create, manage, and optimize paid digital advertising campaigns with AI-powered tools that make advertising accessible to everyone.

## User Experience for Acquire

When your users navigate to the embedded Reach UI, they will be prompted to create advertising campaigns if they want to grow their business through digital ads. Once they opt-in, they will go through the following steps:

<Steps>
  <Step title="Connecting Ad Platform Accounts">
    Your tenants will need to connect their Google & Meta accounts where the ads will be created. They will need to have a payment method on file with the Ads platforms.
  </Step>

  <Step title="Customizing Location Targeting & Budget">
    Confirm the geographic areas shared with Reach and define what locations should be included in the target audience. Then set the budget that should be allocated towards the created campaigns.
  </Step>

  <Step title="Embedding the Attribution Snippet">
    If your tenants have their own landing pages or contact forms not owned by your platform, they'll be prompted to add our code snippet to those systems. This helps use as much first-party data as possible to minimize gaps in attribution.
  </Step>

  <Step title="Launch Campaign & View Results">
    After a brief review period, the campaign goes live with continuous optimization handled by our system to maximize return on investment. The metrics -- powered by a deep integration to the transaction data -- give a detailed picture of campaign performance.
  </Step>
</Steps>

## Integrating Acquire into your Platform

Implementing Acquire for your tenants requires three main technical steps:

<Steps>
  <Step title="Embed the Reach UI into your Application">
    Decide how you want to expose Reach to your users. We support both IFrame and React Component options that give you control to match the look-and-feel of your platform.
    With the help of a shared secret, we allow you to automatically authenticate your users so they do not need to separately log into Reach.
    When initializing the SDK, set `feature: 'acquire'` to load the Acquire interface.
    See the [Embeddable UI](/embeddable-ui/integration-overview) section and [Initializing the SDK](/embeddable-ui/iframe/embedding#initializing-the-sdk) for configuration details.
  </Step>

  <Step title="Integrate the Attribution Snippet">
    Only relevant if you own and host any contact forms, scheduling widgets, or booking pages.
    You will need to load the Reach attribution snippet and use the `createIdentification` API to tell Reach when a visitor has identified themselves.
    See the [Attribution & Tracking](/attribution/introduction) section for more details.
  </Step>

  <Step title="Sync Transaction Data">
    Share the customer identifiers (phone, email, etc.) and transaction data (orders, bookings, memberships, etc.) so that Reach can make the connection between visitors and revenue.
    See the [Data Sharing](/data-sharing/introduction) section for more details.
  </Step>
</Steps>